Helsinki based
digital Agency working with content creation, management and design.

BORJOMI is a mineral water of volcanic origin, which by natural standards is over 1,500 years old and also a brand of water millions of people around the world know and love. Borjomi is manufactured by IDS BORJOMI International, the largest producer of natural mineral water and the leading manufacturer of natural bottled water in the CIS and Baltic States.

Borjomi has a long history and well-known for its unique mineral combination: Ca, Mg, NaCl and many other minerals help people to feel better, digest food easier and to cure the hangover feelings. However in Finland not many people know about it, even though it is sold in K-Markets.

As the brand is almost unknown in Finland, we had to educate and inform people about what is it Borjomi, where does it come from and why it's so unique.

For visual identity we have chosen Borjomi brand colors and situating where you usually take water with you - picnic, bike ride with friends, beach and of course in the morning.

Because In Finland you can drink tap water, the idea of buying water in the shops on a daily basis is not so common as in other countries where you can't drink tap water. This is also one of the reasons why it is quite hard to create a habit of buying water as well as choosing a new brand that is not yet known and trusted.